Not everyone can call up a company’s CEO to bring up a complaint. But if you can, more power to you. Kudos to the late Apple co-founder Steve Jobs for doing what so many of us wish we could:
During his recuperation, he signed up for Comcast’s high-definition cable service, and one day he called Brian Roberts, who ran the company. ‘I thought he was calling to say something nice about it,’ Roberts recalled. ‘Instead, he told me “It sucks.”
-Walter Isaacson, Steve Jobs, p. 489.