In journalism lingo, the lede (pronounced “leed”) is your lead sentence or paragraph. It’s spelled funny to avoid confusion with the word “lead.” A good lede grabs the reader’s attention and makes him want to keep reading.
Today, for example, I came across an article that contains what may well be the most effective lede of all time:
CHARLESTON, W.Va. — A West Virginia man found wearing women’s underwear and standing over a goat’s carcass told police he was high on bath salts.
Inertia Wins! 
I’d read it. One of the best opening lines I ever read was written by one of my friends: “He was the ugliest men in the bar and he was headed straight for her.” If only she’d known how much better it would have been with a goat and bath salts.
Oops. ‘Man’, not ‘men’.