My friend and former colleague Jacob Grier wrote an excellent article for Doublethink about coffee. Jacob traces the rise of Starbucks and its recent troubles from smaller — many would say better — competition.
It’s worth a read. Jacob knows his stuff. But he doesn’t look down on people who don’t. As someone who typically orders “regular old coffee, please” and stubbornly clings to antiquated Small, Medium, and Large sizes, this is appreciated. Good coffee, and good economics to boot. Much to be learned.
Inertia Wins! 